Updated: 2026-03-13
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Read time: ~3 min
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SunGene Research Team
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Reviewed by SunGene Export Advisors
Trade Show Follow-up: Pre-show Invites, Post-show Cadence, and Lead Triage
Turn trade show lists into real pipeline: templates, cadence, triage, and next steps.
Table of Contents
Pre-show invites
Start 2–3 weeks before the show. Ask one replyable question and include one proof point (case, use case, specs).
Post-show cadence
Send the first email within 48 hours, then run a 4–6 touch cadence to move to meetings/samples/quotes.
Example table: minimal list-to-meeting workflow
| Stage | Input | Output |
|---|---|---|
| ICP | market/industry/role/size | buyer profile and filters |
| List | multi-source + validation | deliverable contacts |
| Message | pain + proof + CTA | replyable question |
| Follow-up | 4–6 touches | replies + triage |
| Progress | summary/next steps | meetings/samples/quotes |
Reply triage
Qualified/nurture/no-fit and define next-step templates for each category.
Diagram: list → outreach → reply → meeting funnel (example)
This visual helps you align the minimum viable workflow: deliverable list → cadence → triage → next step.
Need help?
If you want to discuss options or get initial advice, contact us.
FAQ
What should the first post-show email say?
Recap context briefly, add one proof point, and ask one next step (15-min call or requirement confirmation).
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