Hardware & ToolsEurope
Hardware Company
Built targeted buyer-side decision-maker data and created multiple sales opportunities, successfully establishing multiple potential client connections.
This page is a representative case scenario. Details have been anonymized to illustrate common workflows, execution methods, and result ranges.
● Service: Lead Gen + Cold Email
● Engagement: 3 Months
50-60
Qualified Inquiries
3 Months
To Stable Leads
10+
Quoting Stage
Before & After
Before
- ✕Relied on old clients
- ✕No export team
- ✕Declining exhibition ROI
After
- ✓Targeted lists
- ✓Automated outreach
- ✓Stable inquiry flow
Background
A veteran hardware company with high-quality production capabilities but heavily reliant on trading companies and existing clients. They lacked the internal team to proactively develop the European market.
Challenges
- ✓High cost and declining ROI from traditional exhibitions
- ✓No dedicated sales team to handle complex prospecting
- ✓Unfamiliar with European importer structures
Our Strategy
SunGene implemented a full "Export Outsourcing" solution:
- ✓Targeted mid-to-large hardware importers and wholesalers in Germany and Netherlands
- ✓Built a precise list of Purchasing Managers
- ✓Crafted cold emails highlighting "Quality Manufacturing" and "OEM Flexibility"
Execution
- ✓Month 1: Built 500+ target list for initial testing
- ✓Month 2: Optimized subject lines and content, boosting open rates to 40%+
- ✓Month 3: Full automation with SunGene team filtering initial inquiries
Results
- ✓Generated 50-60 qualified inquiries within 3 months
- ✓Received inquiries from well-known European tool brands
- ✓Over 10 prospects advanced to sampling and quotation stages
Key Value
- ✓Launched overseas expansion without building a team
- ✓Rapidly validated European market acceptance
- ✓Established a replicable B2B sales SOP