Machinery & EquipmentSoutheast Asia
Automation Machinery Company
Secured 15 meetings with distributors and signed 3 agents via precise targeting and cold calling.
This page is a representative case scenario. Details have been anonymized to illustrate common workflows, execution methods, and result ranges.
● Service: Lead Gen + Appointment
● Engagement: 5 Months
15
Business Meetings
3
Agents Signed
VN/TH
Market Entry
Before & After
Before
- ✕No distributors
- ✕No local network
- ✕Language barrier
After
- ✓Targeted importers
- ✓Phone+Email outreach
- ✓Video meetings
Background
An automation packaging machinery company wanting to expand into Vietnam and Thailand to find distributors with after-sales service capabilities.
Challenges
- ✓Lack of local channel lists to identify capable distributors
- ✓Language barriers led to low response rates from English emails
- ✓Deep communication needed to verify technical service capabilities
Our Strategy
Combined "Lead Gen" with "Appointment Setting":
- ✓Built a list of Top 50 packaging machinery importers in Vietnam and Thailand
- ✓Conducted cold calling in local languages (Vietnamese/Thai)
- ✓Goal was to set up video meetings, not just ask for quotes
Execution
- ✓Filtered distributors with maintenance teams
- ✓Sent product demo videos as openers
- ✓SunGene consultants pre-screened interest before scheduling meetings
Results
- ✓Successfully scheduled 15 video meetings with potential distributors
- ✓Client flew to visit 5 of them
- ✓Signed agency agreements with 3 partners
Key Value
- ✓Quickly filtered quality partners
- ✓Drastically reduced travel and communication costs
- ✓Built a solid after-sales service network